If you’ve been keeping up with all of the changes on TPT this past year, then you’ll know that the algorithm can either be your best friend–or your worst enemy. SEO (or search engine optimization) doesn’t have to be guesswork, though. Here are 5 TPT SEO tools to help you find the perfect keyword.
I’ve included three free tools and two paid ones.
Disclosure: This post may contain affiliate links that earn me a small commission, at no additional cost to you. I only recommend products that I personally use and love, or think my readers will find useful.
Why do Keywords Matter?
The TPT algorithm determines which resources appear when a potential buyer does a search. And while many factors go into this formula, the keywords in your product title and description are some of the most important.
But how do you know which magical words to use?
TPT doesn’t provide us with much data about which keywords are being used or are being underserved. But there are a few tools you can use to help you choose the best keywords anyway. I’ll share some generic tools and a few TPT SEO tools specific to Teachers Pay Teachers.
TPT SEO Tools #1: The TPT Search Bar (Free)
The first tool is the TPT search bar itself.
No, you won’t get a bunch of cool data or analytics this way. But, you can gain some insight into popular and trending searches.
Type a keyword you might use into the search bar, but don’t hit enter yet. Instead, look at the dropdown of suggested searches that TPT gives you.
These phrases are all popular search terms being used by buyers. The most popular search terms make it to the dropdown of suggested searches.
So if you’re trying to decide between a few keywords for your product, see if any of them show up in the dropdown of the search bar as you type. That could be a clue that lots of buyers are using that very term to find what they’re looking for!
TPT SEO Tools #2: Ubersuggest (Free)
While Ubersuggest does offer a paid subscription, I have been mooching off of the free plan for nearly five years now–and I have no plans to change that!
Ubersuggest is a powerful SEO tool that lets you see how popular search terms are.
Now, Ubersuggest won’t show you the popularity of an exact keyword on TPT. Unfortunately, there’s no way to see that kind of data in detail yet.
But it can show you the popularity of search terms used in search engines like Google. Even though Google search isn’t the same as TPT, it can still give us an indication of what buyers are most likely to search.
Plus, lots of potential buyers start with Google, search, and find a TPT listing as their solution.
Sign up for your free Ubersuggest account (this will give you three free searches a day) and try a keyword you might use in a product. Ubersuggest will show you the search term’s popularity and suggest some related terms.
TPT SEO Tools #3: Keyword Surfer (Free)
Keyword Surfer is a (free) Google extension.
When you search anything in Google, Keyword Surfer will create a box on the side of your search results showing you the popularity of that term and some related keywords.
The data is similar to Ubersuggest, but you’re not limited to just three searches a day (although I think data from the free Ubersuggest is more robust).
Again, use this data to compare possible keywords and choose the best one for your product.
TPT SEO Tools #4: Teachers Boost (Paid)
Teachers Boost is a new product built specifically for TPT sellers, and it has some handy and robust features.
First, you can easily use it to find trending keywords. Most importantly, Teachers Boost ranks these keywords.
Here’s an example of a search I did for “creative writing.”
As you can see, Teachers Boost pulled the top trending keywords and their rank. You can use this information to help you choose between keywords or to give you an idea of what products to create next. I had no idea there was a demand for pirate-themed creative writing resources!
Other Teachers Boost Features
But that’s not all Teachers Boost can do!
Another feature of Teachers Boost is that it can help you write your product descriptions!
Simply type a few sentences about your product, and Teachers Boost will spit out a dynamic product description for you to use.
It’s not perfect. You will still want to add specifics about your resource, a list of what’s included, etc. But it does generate some captivating and dynamic sentences that include your keywords.
If you’re struggling with learning to write great descriptions or you feel like yours are getting stale, this tool is great for inspiration!
Teachers Boost Cost
Teachers Boost is a reasonable subscription at $14 per month or $154 for the whole year.
For this reason, I recommend it for TPT sellers who are making regular income but might still be working to hit their first milestone.
TPT SEO Tools #5: Your Keyword Finder (from Your Data Playbook) (Paid)
Your Keyword Finder is a new tool from the people who brought you Your Data Playbook. (Learn more about Your Data Playbook and how it can help your TPT store here.)
Your Keyword Finder is probably the most robust tool for finding TPT-specific keyword data on the market at the moment.
After you sign up, you’ll create a list of keywords to track. Depending on the tier you sign up for, this might be as few as five or an unlimited number.
Then, your keyword data will update daily. You’ll be able to see which related keywords are currently trending and which have trended historically. For the lower-tier plans, you’ll only be able to see the last three months but for the higher plans you can look back as far as a year.
Here’s an example of my results for “creative writing”:
Your Keyword Finder only offers SEO keyword help, unlike Teachers Boost. It’s also more expensive. But the breadth of information you get can be wider–if you sign up for the higher tiers.
Your Keyword Finder Cost
Your Keyword Finder is offered at three tiers.
The starter tier costs $19 per month, allows you to track five keywords, and lets you look back in time for three months. Personally, I don’t think five keywords are worth paying for. At this level, I think you’re better off looking at Teachers Boost.
But, if you really like the calendar view and only create resources in a very narrow niche, this might work for you.
The growth tier costs $29/month and lets you track 10 keywords with historical data for six months. More data is obviously better, but if you can afford this, I recommend skipping it and moving on to the unlimited tier.
The unlimited tier is only another $5, at $34 per month. It’s definitely the best value with unlimited keyword tracking and historical data. For newer sellers, however, $34 per month can be steep–especially if you’re still working on affording other basic, must-have subscriptions like Adobe or Canva.
If you’re an experienced seller looking for great data with money to spend, I do recommend the unlimited tier of Your Keyword Finder.
For sellers who are still establishing themselves, however, I recommend looking into Teachers Boost until Your Keyword Finder becomes affordable for you.
Remember, the best keyword isn’t always the one with the most searches! Sometimes a great keyword will have slightly fewer searches but far less competition. Don’t just look at how often a keyword is used–look at the competition it will bring.
Give each of these tools a try and see what works for your business and your budget!